Email Marketing – integrated multi channel communications

Definition

The promotion of products or services in electronic format via email.

Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, can be formatted as text, HTML, or rich media, which can look like Web-based ads rather than typical email messages.

Email solutions

PCS-Advantage award winning software and email solutions will make your direct email marketing different from spam or other less sophisticated email campaigns. For example, we will make use of customer segmentation techniques to ensure that the message is targeted and appropriate for the group it's being sent to and make full use of personalisation techniques so the recipient is addressed as an individual. Information content can be highly customized based on the individual - remember one size does not fit all.

PCS-Advantage will help you "push" the message to its targeted audience then "pull" them to specific and personalised web pages. E-mail messages can be tracked but don't be fooled if the recipient has text only reading enabled and read receipts turned off there is no way of tracking them unless they use click-throughs. Our unique onlinereply system will manage the personalised landing pages and track responses and feed back, a truely integrated multi channel communication tool.

To learn more about exactly what we can do for you then call 01905 455556 to see the future of Email Marketing today.