Landing Pages and Microsites

Web marketing campaigns require on the fly customisable microsites and landing pages tailored to the individual visitor, to help drive conversion and reinforce the propositions and marketing messages.

PCS Advantage believes microsites should be used as a means to provide more specific and relevant information to targeted qualified visitors. Social engagement can also be developed on a microsite that allow visitors to communicate with each other, and provides relevant content and tools which keep the visitor returning again and again—to engage with other visitors and your brand.

Visitors who have acted upon or clicked on a call to action link or a banner are motivated individuals. Best practices should always be followed in the creation of landing pages, and PCS Advantage have experts in creating and optimising landing pages to increase your rate of conversion.

Aspects of landing pages that are often overlooked are analytics and tracking. The landing page should be optimised based on results, thereby leading to small changes that will increase conversion.




Call 01905 455556 to find out more about the future of Digital Marketing today.