DRTV

Direct Response Television, or DRTV for short, includes any TV advertising that asks consumers to respond directly to the advertisement usually a freephone number or "pull" to a web site.

Direct Response Television campaigns are commonly managed by specialist Direct Response or DRTV agencies with a full range of strategic, creative, production, media, and campaign services.

Which ever type of direct response television, short form or long form the call to action of the consumer is to contact you directly. PCS-Advantage can help you capture these responses and by utilising onlinereply as the call to action you can have instant response handling and processing.

Starting in the 1990's, many brands began to use DRTV as a part of their advertising mix. In these cases, most products featured on DRTV are also available at retail. The DRTV campaigns ask for direct consumer action either to purchase the product or to obtain a coupon which they can use at the retail store.

Lead generation has become a large segment of many DRTV campaigns. Typically these campaigns collect leads and close the sale at a later date via direct mail, email, or phone specialists.

Onlinereply can accept leads and automate the giving, selling or buying process straightaway.



Call 01905 455556 for the future of DRTV today.